YOUR ECOMMERCE WEBSITE MAY FAIL WITHOUT THESE SIX THINGS
Ecommerce websites, the possibilities are endless. With over 230 million people in the world now shopping online. According to Statista, there has been no better time to get into the eCommerce industry. But no industry is without its own trappings, the lack of which will make it come off as illegitimate or even an impostor. If users are bouncing off your eCommerce site too much, your website appearance may be the reason. For an eCommerce site, I highlight the six things you should build into it from the beginning if you want to succeed. Six Features Every Ecommerce Website Must Have: If an online shopper lands on your eCommerce website and does not see (or see) any of these things. So, they may distrust your business immediately. ECOMMERCE WEBSITE SECURITY MEASURES: If you are serious about making money on your eCommerce website. Now, the last thing you want buyers to see when they land on your website is this: This communicates three things in the mind of a user: Your website is not secure Your business is illegitimate You don’t take your business seriously Each or all of these will lead to the same thing: the decision not to purchase. CREATE A FAQ SECTION: In a sense, someone who has other alternatives want to know how your product/service helps them before they settle for you. If you can answer most of the things that cause them to worry, you are more likely to win their trade. For example, a visitor who wants to buy on your eCommerce website for the first time would want to know if you have a money-back guarantee policy and how it works. Most of these questions are a matter of money safety, and if you can answer them before they ask you directly, you help them make decisions of purchasing from you easier. Getting the right questions to answer in your FAQ section should not be hard. Ask your customers on social media Don’t forget the positioning of your FAQ section. It’s better left at the footer of your website on every single page that’s on the website. USER-GENERATED REVIEWS: Given how popular user-generated review has become, it’s a red flag for customers to get to an eCommerce website and not see any review from a third party. According to this report from Econsultancy, 63% of consumers are more than likely to purchase on a website if it has user reviews. What’s more, word-of-mouth marketing is the most powerful kind of marketing anyone can hope to get. And human-to-human conversation makes it easier to accept something to be true than what’s heard from a vendor. Be sure to dedicate a space for user-generated content and also encourage it from your website users. BLOGGING FOR ECOMMERCE WEBSITE: What do BigCommerce and Shopify have in common? They own a huge part of their growth to their successful blogging activities. Not every eCommerce will reach the popularity and success of Amazon. But if you are going to get relatively big, you can no longer scoff at blogging. These days, ads are becoming more and more expensive due to the new drives by tech giants to protect consumers’ privacy. If you haven’t been thinking of blogging as part of your marketing mix, now it’s time to start considering it. There are many ways blogging can help your eCommerce business succeed; from traffic to awareness generation to high DA to appearing on the rich snippets on Google, and a lot more. This is not a place to get deep into it. SEARCH BAR: And last but not least is the search bar. An eCommerce simply cannot exist without it. Since eCommerce is a marketplace and the ease of shopping is the major motivation for online shoppers, you must have a search bar to make it easy for them to search for anything they want. WRAPPING IT UP: This is just a checklist of six things, and it is not exhaustive in any way. When building an eCommerce website, your mind is more likely to be on architecture, UX, products, marketing strategy, and so on. But no matter what you do, if any of these five things is missing on your website, your efforts in other areas may flop. Rather than seeing this as a guide to building an eCommerce site, consider it a nudge in the right direction
